Advantages of e commerce

The main reason to consider e commmerce as a business, or extension of your offline business is because online shopping grows in popularity every day. If you think its hard, rest assured it's easy to get started. There are many push button easy e commerce store builders out there. You could have a basic store up an running in minutes.

 

It's really this simple, you costumer pays you on line for your goods, weather they be a down-loadable ebook, software or a physical product that you ship to them. People are becoming more and more a costumed to shopping online and have ever growing pressures on their time. e commerce is still in it's infancy but boom days are ahead for online vendors.

 

The term e commerce has been around a lot longer than eBay or Amazon.com. In the days before the Internet when businesses used to exchange information electronically, the term e commerce was born. But only after the invention of the Internet did e commerce become something the average consumer could use, and a smart business man or woman could tap into.

 

Online sales are exploding as the internet infinitely expands. he large Giants like Walmart went online to survive. In the world outside the internet the superstores put the corner mom and pop store out of business with the convenience of one stop shopping. This advantage is gone on the web and smart people like you and I can compete with the big boys. It just a matter of stepping up and getting started. Build an ecommerce store today for Pete's sake.

 

The basic advantage of not having the expenses of a brick and mortar store makes it easy to get your business started. With a brick and mortar store in small town America you would be limited to a costumer base of a few thousand people. Pick you niche wisely (Low competition) and read a book on basic search engine optimization and you can have visitors pop into our store from the four corners of the earth.

 

Your e store keeps on working 24 hours a day, 7 day a week. You can even make sale during the holidays. You don't have any of the problems that you do with a traditional business. Want a day off? your store keeps selling.

 

Alright, here is the number one reason you need to open an e commerce store or take you brick and mortar store online as soon as possible.

 

When you sell something via a web store, you capture email addresses. You keep in touch with your costumers and you sell to them stuff for ever!

 

Take action, don't put this off! Build your online store today!

 

How You Can Analyze Search Engine Ranking Strategies

Your search engine ranking is the position of your site on any particular search engine (Google, Yahoo, MSN, etcetera). For the reason that search engines favor the high-ranking websites, you have to look at your search engine ranking always and discover new ways to improve your ranking. There are many totally free tools that can let you accomplish this. Page ranks range from 1 to 10, with 10 being the highest (and virtually extremely hard to attain). Even a rank of 1 on Google is considered high.

 

To be able to obtain a high search engine rank, you should make use of SEO (search engine optimization) tactics. And this could take a tremendous amount of time and/or money depending on whether or not you do it all by yourself or hire someone else to accomplish it. Seo software is also a good option to take into account.

 

If you have decided that you would like to be the one to check your search engine ranking yourself, and to take care of the SEO for your website, you'll need to make a regular practice of carrying out activities that make incoming links to your website and taking advantage of the appropriate keywords. Incoming links significantly affect your page ranking. If you possibly can get a high-ranking website to link to your site, you will bypass a great deal of your competition.

 

Nevertheless, getting these links could take quite a bit of time and patience. There are several ways to go about this. You can actually write to other website owners and ask them to link to you. You could submit your website to online directories. You could do article marketing. You can certainly use a social bookmarking tactic. The list goes on and on. But the most essential concept of all is that the info you offer on your website should be useful. It really is less difficult to acquire links to your website when you're offering details that your website visitors (or other webmasters) find beneficial.

 

Keyword optimizing your website is likewise a part of the SEO tactic, though much less important than incoming links. The best ways to go about using the good keywords is to use the free keyword tools provided by all of the search engines. These free keyword tools show you precisely what people are trying to find on the internet.

 

Browse the words that pertain to the business and utilize these words on your website. If you are just starting out, go with very detailed keywords and not the general highly-searched and highly competitive ones. It's estimated that about 60% of lookups online include two to three keywords so try to stick with phrases that meet that. Be sure you use your keyword phrases in significant places on your site like titles, headings, sub-headings, and so on.

 

Whether you manage to enhance your site on your own, with the help of a specialist or agency, or with software programs to check on search engine ranking, you will see that your position continues to rise and this will draw in more visitors to your website.

Pros and Cons of Flash-based Sites

Flash-based sites have been a craze since the past few years, and as Macromedia compiles more and more great features into Flash, we can only predict there will be more and more flash sites around the Internet. However, Flash based sites have been disputed to be bloated and unnecessary. Where exactly do we draw the line? Here's a simple breakdown.

The good:

Interactivity

Flash's Actionscript opens up a vast field of possibilities. Programmers and designers have used Flash to create interactve features ranging from very lively feedback forms to attractive Flash-based games. This whole new level of interactivity will always leave visitors coming back for more.

A standardized site

With Flash, you do not have to worry about cross-browser compatibility. No more woes over how a certain css code displays differently in Internet Explorer, Firefox and Opera. When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed.

Better expression through animation

In Flash, one can make use of its animating features to convey a message in a much more efficient and effective way. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real "movie files" that are raster based and hence much larger in size.

The bad and the ugly:

The Flash player

People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. You'll also have to put in additional work in redirecting the user to the Flash download page if he or she doesn't have the player installed.

Site optimization

If your content was presented in Flash, most search engines wouldn't be able to index your content. Hence, you will not be able to rank well in search engines and there will be less traffic heading to your site.

Loading time

Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. The longer your Flash takes to load, the more you risk losing visitors.

The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.

Generating Revenue With Good Planning

For anything to work well, care must be taken to make firm, workable plans to execute it and the same goes for website designs. With a well thought out website design, you will be able to create a site that generates multiple streams of revenue for you. In fact, may websites turn into online wasteland because they are not well planned and do not get a single visitor. Gradually, the webmaster will not be motivated to update it anymore and it turns into wasted cyberspace.

The crucial point of planning your site is optimizing it for revenue if you want to gain any income from the site. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. For example, you might have a "food" section, an "accomodation" section and an "entertainment" section for a tourism site. You can then write and publish relevant articles in the respective sections to attract a stream of traffic that comes looking for further information.

When you have a broader, better-defined scope of themes for your website, you can sell space on your pages to people interested in advertising on your page. You can also earn from programs like Google's Adsense and Yahoo! Search Marketing if people surf to those themed pages and click on the ads. For this very reason, the advertisement blocks on your pages need to be relevant to the content, so a themed page fits that criteria perfectly.

As Internet becomes more widespread, advertising on the Internet will bear more results than on magazines or offline media. Hence, start tapping in on this lucrative stream of profit right away!

Tools to monitor your website

You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening.

1. A tool which you can use to test your own website links or other websites for broken links:

http://home.snafu.de/tilman/xenulink.html

2. With this tool you can check search engines for the number of back links to your URL i.e. other web pages linking to your site:

http://www.digitalpoint.com/tools/backlinks/

3. It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor’s website:

http://www.digitalpoint.com/tools/website-country/

4. In order to track the location of the visitor or a customer to your website:

http://www.digitalpoint.com/tools/geovisitors/

5. In order to check the Yahoo! web ranking of your’s or your competitor’s website use :

http://www.digitalpoint.com/tools/webrank/

6. Here is a link to check the web ranking of a website using a Mac or Apple computer:

http://www.digitalpoint.com/tools/pagerank-mac/

7. You need a Google AdSense account for using this. This link provides you with charts and reports which will help you analyze traffic, clicks, and results from your AdSense advertising

http://www.digitalpoint.com/tools/adsense-charts/

8. If you have an AdSense account, you can analyze your website address or another website address to see what Google ads will be displayed when the customer selects certain website names or keywords:

http://www.digitalpoint.com/tools/adsense-sandbox/

9. This link will take you to a cooperative advertising network where you can join to display and

share your ads with other website owners:

http://www.digitalpoint.com/tools/ad-network/

10. You can add the Search Functionality on your website which uses Google. This works only if your site is listed in the Google Index.

 http://www.digitalpoint.com/tools/search/

11. Here are some links to free website counters which you can use on your website to track your traffic and hits:

http://www.digitalpoint.com/tools/counter/

http://www.amazingcounters.com/?ref=gad033

http://www.cyber-counter.com/signup.php

http://www.statcounter.com/free_hit_counter.html

http://www.free-counters.net/

Website as Storefronts

A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the following features:

• You need to provide plenty of content and product description like sizes, dimensions, colors and comparisons with other similar products. It must allow the customer to choose a product, get a clear pricing and shipping costs on the product, complete the transaction and get an order number, and/or invoice confirmation via email. Allow your customer to choose a shipping method.
• You must tell the customer if the item is in stock or delivered against order. Ideally, you should have an email contact or live help if the customer has a question. Most importantly you must respond immediately! If you want to provide your own live chat and help desk services on your website, specialized softwares are available for purchase.
• Be sure your customer service links are large and clearly marked, so your client does not have to dig around to find information.
• Provide an ‘about us’ section or a section about your policies. If you have privacy statements and customer satisfaction policies, your customer will feel better about shopping in your store.
• You probably want to have customer quotes and references on the storefront page, as well, to let your prospective client know that others are happy with your service.
• Provide an FAQ with information about your return-back policies, guarantees, shipping prices and insurance charges if any.
• If you are so inclined, you can offer a print catalogue if the customer prefers to order one from your storefront and shop in the privacy of their homes.
• Do not annoy your customers by presenting products that are marked ‘sold’ or pages that say ‘under construction’ or ‘coming soon’.
• Do add new content frequently, so your returning customers will not be bored by seeing the same products they saw four months ago.
• If your site has got a date tag or has current references, be careful to change these references frequently so you don’t give the perception that nobody is attending or reading your site.

Are You a American Web Page Inventor?

I’ve been watching the American Inventor lately and boy-howdy can you get some useful tips about marketing and presentation! If you haven’t seen the show, here’s a quick overview: The inventors get a 60 second shot at presenting their product to a panel of 4 Entrepreneurs, each are marketers and interested in promoting a new product. What’s at stake? A million dollars! And a chance to become famous!

What’s interesting about this process is that the judges ‘tell you’ that the ‘inventor’ (you)…how you present your case, even if your product is bad, is equally important to their decision when choosing a new inventor. NOT ONE INVENTOR HEARD THAT MESSAGE. Each person is so embedded, so over-focused in their own product, they aren’t paying attention to advice the panel just offered about what the panel wants to see, and as a result most seriously bomb because they design a presentation ‘they think’ the panel wants to see! As a result they can’t ‘convert’ the panel of judges to buy in on their idea!

The same thing happens with web page designs. Sites fail because they don’t pay close attention to the customers will want. We tend to build what WE think our customers want instead of researching exactly what they want. On the show the inventor gets 60 seconds to sell the panel on their product…a web page gets 2 seconds! Your challenge is far greater than the inventor.  Where on the page do you think you’ll be able to grab someone’s attention and keep them focused on YOUR presentation? The headline…simply put. You see, ‘words’ sell not logos, or funny objects….words. Yes…I know you want to brand yourself…great go ahead and brand yourself, but listen up…branding doesn’t convert…read on.

The message should speak to your customer in a way that keeps them on your page as they continue to read your proposition. It doesn’t matter how great or poor your product is…if you instantly speak to your customer and provide them with what they want…they will most likely buy. Remember, people don’t buy because they need, they buy because the want, it’s up to you to create that emotional connection and convince them to want your product. 

Here’s an exercise: Take a moment, step back and take a look at your pages and ask yourself: “do my headlines keep me on this page? Does this page compel me to buy?” If the answer is no…then you know what to do next, find a good copywriter that knows how to write pages that sell, don’t go to your web designer who knows nothing about writing copy, these are two distinctively different skills and you want to work with the one that will best suit your objectives.

A Smart Precedence to Develop Web Site

This is done by the Web Design Delhi Company e-Fuzion, increases your consideration on the net. The higher the number of links you manage to replace, the brighter are your likelihood of ranking higher on the search engines.
 On the basic of ranking report, a complete track has to be kept by the web designing company of your website on the search engine. This involves caring track of the clicks on a daily basis. Updates and changes have to be made on the website according to the report to increase traffic.
Web Design Delh Company e-Fuzion in India helps clients globally to accomplish their goals of online traffic. With their know-how tools and methods, they effectively and capably help you to reach the top rank of the search engines results, gain traffic and visibility and earn profits. But of course, you have to make sure that you select the right kind of web design Company Delhi.

An Inspiration for Web Promotion

Web Design Delhi, has now become an self-regulating industry in India. In Delhi you find lots of organizations on the basis of web designing. Web site Delhi provides all visible solutions for web development. Actually web designing is a job, which can be easily outsourced, as the skills required are related with graphics. Rather than programming related. It is also easy to judge the quality of work as it can be checked visually and in a very short time. Apart from the web site design a lot of work related to logo design and banner design is also being outsourced.

Web designing is more a common term which includes not only website design but also as design, broacher design etc. Then there you find different graphics for high end morphing and transformation. In Delhi you find lots of major goal for all work in the area of graphics and website designing. There a lot of companies in cities, those are engaged in this type of work. The work being done is of really high standard and at a fraction of price. Web Design Delhi always forms an important alert in the process of web promoting or web hosting. Be it any part of world, web designing in Delhi. Web Design Delhi has forever followed certain codes of principles and elements of design fit into the web designing agenda. In web development we find certain elements are the most important parts of the design as they constitute the building blocks. The more powerful web pages can be got from these basics is shape, texture, color, lines and line works. Special care must be taken in preparation and organizing the elements.

A Shrubbery for Web Back-Up

Most of the people follow your website on two ways from own promotions, from search engines A number of research show that all web users depend on search for guidance on the net. So, one of the most probable route user will take for your website is through search engines. Especially, e-fuzion sites often get a sale from users browsing through their catalog. e-fuzion differs from other websites in having confirmation and fulfillment stages that follow up on user’s initial visit. Closing the first sale is one of the most important drivers of subsequent ecommerce sales. So in this case Web Design Delhi consultancy optimizes for search engine which will lead to increase in online business. While usability features are primarily intended for the end users, a designer should also think of the search engine robots that will regularly come to visit the site, to index and refresh its pages. In order priority, the five most important usability features a designer should always implement in web site.

That’s ease of routing, simplicity and intuitiveness, clearly indicated menus and links, a well-designed site map, clean uncluttered design. A well designed navigation had two benefits. Which helps the users to find better index the inside site. Web Design Delhi consultancy always conscious for design a good sight map. It makes sure the site map is directly linked to the homepage. Web Design Delhi consultancy makes sure that the site map link is a text link. Make sure that site map page does not exceed indexation limit. Web Design Delhi consultancy (e-fuzion) provides big strategies to design web sites neat and cleanly.

Cascading Stylesheets Advantages: 5 Reasons To Use CSS

1. The content is separated from the design

Because you are able to create a separate Stylesheet and link it to all your webdocuments, you have great control over how your website looks. So if you want to change a certain aspect of your page, you only need to alter one file: your Stylesheet!

This Of course, generates some great flexibility. This flexibility is not available when your website is using tables for layout, inline font tags or inline defined colors.

A single CSS file can contain positioning, layout, font, colors and style information for an entire web site.

2. You site uses less bandwidth and loads faster

Because stylesheets are so lightweight, your website will load much faster. The main reason is because you do not need table layouts anymore for the positioning of elements. Since text loads really really fast your website will be visible in a flash.

This means that visitors will be happier when surfing your website. They only have to download the Stylesheet once, and it's automatically reused for every page. So the only thing that needs to be loaded is the actual content.

On average a website will load five to ten times faster if it makes use of cascading style sheets.

3. Your website will automatically gain better search engine results

With CSS, you can position any element, anywhere you want. So if your menu is at the bottom of your HTML document, you can bring it up using absolute positioning. The reason this is useful is to make sure the search engine spiders pick up the main content first.

Another advantage you automatically gain is that your HTML code is much cleaner. So the search engine spider will not have to separate the junk code from the real content.

So make sure you put your logo text and your menu at the bottom of your HTML document at put it at the top using CSS!

4. CSS is compatible with newer browsers

Because more and more browsers are used other than Internet Explorer on a Windows machine, you need to be sure that your website is accessible by all major and newer browsers.

By using webstandards, defined by the w3c, you are making sure your content is viewable in the future.

Because there are so many browsers these days, it is impossible to test your website in all these browsers on different configurations. Coding to standards is then the only practical solution.

5. CSS can be used to display the same content on different media.

Because you are able to define different stylesheets for different media you have great flexibility in presenting your content.

The printer for example, is a medium on itself. If someone prints out your website, you will be able to modify the look of it. Add an extra black and white logo, remove the advertisements and change the colors to black and white values. It's all done easily by using cascading stylesheets. And the best thing is, visitors do not even have to know you created a new Stylesheet especially for the printer.

Stylesheets can also be created specifically for PDA's and such. As you will understand, this adds some great flexibility to the presentation of your web document.

Conclusion

Cascading Style Sheets are created to make things easier. It gives you great control of your website and makes your visitors happy when they are surfing your website.

You are prepared for the future and will gain better search engine results automatically. Start using CSS to its full potential today! It will suit you well.

Basic Website Design Service

There are many people who are interested in having an internet presence, however are looking for a just a cheap basic website. This article describes how to find a very cheap web design company.

There are many people and companies offering a web design service. It should therefore be quite simple to find a very good deal. There is a market for a basic web design service and in my opinion you should be able to obtain a website for under a £100. Please feel free to contact me if you are unable to.

There are various times of the year when web design companies are likely to offer some great deals. This is normally in the summer or at christmas time.

Companies who are just setting out in offering a web design service will often offer very reasonable rates at the outset, basically to build up a portfolio. Once they have established themselves they then tend to increase the amount they charge. Therefore you need to get in quick while they offer a professional service for a very small fee.

A number of years ago, I even heard about one person who for a very short period of time was building websites for free! This is an extreme case though.

A former workmate of mine called Peter was looking to have an internet prescence for his small business a couple of years ago. He did not have a huge budget, however was looking for a person or company to create him a professional looking website which would be search engine friendly at an affordable price.

He tried looking in many areas including yellow pages, ebay, bargain pages and also by asking his friends, to see if they knew of anybody.

He also searched in various search engines for the search term, very cheap website design service. There were many different websites listed, after a few phone calls, he managed to find a very good deal.

There are plenty of people offering quality website design services, who do not charge huge fees, just keep looking and you are sure to find them.

An Eye- Catching Option For Web Development

Before you start searching perfect web designing company, you must need to analyze the requirements. Web Design India, offers eye- catching option for progress your website. As we know in this competition period every web designing company wants to provide better option for you. You must make a proper list what should be need for your web site development.  Web Design India maintain a very good profile in past. This company has very good optimized portfolio to attract other clients. Web Design India host the web site very smoothly. In it you find lots of aspects for develop your website. Web designing companies always searching how come to close with clients. A haphazard process of web development could not reach in top level that means it won’t create a successful web site. So it is better option to fallow a better web designing organization like, web designing India.
Web Design India provides best designs to your website, it includes right infrastructures. In India you find lots of web designing companies which bring a qualitative website. For getting better information about Web Designing companies’ Indian web site market offers a better selection for you. For develop your website you must need to give a proper logo, proper layout, proper banner. And all these works have done by a web designer. In Web Design India you get a proper care for develop your website.

Advanced Joomla Templating (pt1) Using Module Class Suffix

an article from User Written Resources

1. duplicate the styles already used for the particular module, adding a suffix to each style name.  this will definitely include some of the following;

   1. .module {}
   2. div.moduletable {}
   3. div.moduletable h3 {}
   4. table.moduletable {}/li>
   5. table.moduletable th
   6. table.moduletable td

and can include other styles used on the content in that section, such as;

   1. ol, ul, li {}
   2. a:link,a:visited,a:hover {}
   3. a.readon:link,a.readon:visited,a.readon:hover {}

and others, note that certain modules already may have specific css styles associated with them (such as latestnews & mostread lists) so if you are modifying one of these modules, you might need to either remove the specific style so the module class suffix style can be applied, or just change those specific styles.

example from "freemambo template"

table.moduletable { float: left; padding: 0px; margin: 0px; width: 152px; background: url(../images/leftright.gif); } table.moduletable th { background: url(../images/subhead_bg.gif); font-size: 10px; text-align: center !important; text-align:center; padding-top: 4px; padding-left: 0px; height: 23px; text-decoration: none; width: 154px !important; width:152px; color:#FFFFFF; text-transform:uppercase; } table.moduletable td { font-size: 11px; padding-left: 5px; padding-right: 2px; font-weight: normal; color:#000000; }

no module suffix screenshot

2 .make changes to these styles as desired.

example of changes to "freemambo template" - adding suffix eg

table.moduletableeg { float: left; padding: 0px; margin: 0px; width: 152px; } table.moduletableeg th { background-color: #FF9900; color: #333333; font-size: 12px; text-align: center !important; text-align:center; padding-top: 2px; padding-left: 0px; height: 23px; text-decoration: none; width: 154px !important; width:152px; text-transform:lowercase; } table.moduletableeg td { background-color: #EEEEEE; font-size: 11px; padding-left: 5px; padding-right: 2px; font-weight: normal; color:#FF0000; }

eg module suffix screenshot

3. update the module class suffix within joomla administrator.

   1. go to 'Modules' -> 'Site Modules'
   2. click on the module you'd like to apply the new css styles to
   3. enter the suffix you used in the module class suffix field & click 'Save'

site module - edit screenshot

A quick lesson in Graphic file formats

There are two different types of file formats - bitmap and vector drawing. Bitmaps is the most basic of the formats  with each image made up of individual pixels.  This format is most often used with photographs and images that contain subtle shading.

There is however one problem with bitmap images, scaling up the image.  This is because by scaling up  the individual pixels become more pronounced, leading to a jagged appearance. There is the ability to improve this using a technique called anti-alias which acts to smooth the graphic, however this still will result in a jagged appearance as the image is scaled up once more.  This again can be improved through increasing the image resolution, however this causes the problem of making the file larger and therefore slower to load.

Programs that produce such files are Adobe Photoshop, Paint Shop Pro and Corel Photo Paint, with file formats including BMP, GIF , JPEG, JPG, PNG, PICT (Macintosh), PCX, TIFF and PSD. The most popular out of these formats for web pages are Gif and JPEG, the former because of it ability to compress files and therefore speed up loading time, the JPEG because it allows a full range of colours.


Vector images differ because they are made up of paths. This makes them much smoother and clearer as the image I scaled up and is what true-type fonts use to ensure that they lose no quality with changes in size or resolution. It is for this reason that vector drawings are used for page layout / type  / line art and illustration.

Programs that produce these types of files are Macromedia Freehand, Deneba’s Canvas and Abode Illustrator, the file formats include .ai, .cnv, .cdr and .fh8 .


The EPS format is a file type that allows a graphic application that can’t read the file types above and is a format that is likely to be most requested for illustration and line art because of the ability to scale the work with no lose of detail.

Hopefully this makes the scary world of graphic file formats a bit clearer and if your graphic designer is of any quality then as soon as you mention a format they should know exactly what you’re talking about and will be very impressed if you do too!

4 Secrets of a Great Page Layout

Designers especially the newbies go frantic on how to go about it. It has to be attractive, engrossing, user-friendly and functional. Thus, unraveling the secrets will definitely bind the website.

So, what are these layout secrets?

Together let us unfold them one after another…

1. Centering it all is no good. The secret is doing the contrary and not centering everything. The latter will just make the page disorganized, strewn and drab. The alignment may also seem weak and wanting.

2. The use and mastery of contrast is indispensable. Contrast is one thing that makes the page attractive. The use and mastery of it in color, value, size and weight will greatly affect the site’s appearance and edge. In fact a typeface may appear bigger with the use of contrast in color. The latter can also affect the look of organization of the page. At a glance, a page may appear organized or the exact opposite. That is the secret of contrast.

3. Apply deviations if necessary. Most of the designers practice nowadays is to develop a ‘uniform-pages’ look. They try to use same background colors and other peculiarities to establish similarities to the homepage or other pages. But the fact is that viewers can be easily bored with that scheme. Viewers always want something new and by giving them a repetitious work, they are pissed off and transfer to another site where they can feast both their eyes and mind.

Placing lines in between contents also manifests division. Instead of using these lines, use blank ‘buffer zones’. This way what are created are invisible lines to make the effect subtle.

4. Do not forget that functionality is the king of web development. Moreover, keep the content and information full, tight and pretty useful. Use the space, don’t waste. Only leave a small percentage for blank spaces. Use the space cleverly in order for the website not to look crowded at the same time loose. Multiple columns are also advisable in order to maximize space.

These four topmost secrets in page layout are so crucial that to break them may spell disaster or the end of your precious site.