Search Engine Optimization and Advertising

In today’s net-savvy world it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines it has become even easier for the customers to search for the stuff online. For a website to be successful its link should land in the first three pages which the search engine brings and the rank of the page should be high which means many visitors come to the site. This can be achieved by applying search engine optimization or popularly known as SEO. This is a marketing strategy which increases the quality and quantity of traffic flow to a particular website via search engines.

SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with people. When a website link is submitted to a search engine, a spider crawls through a page to gather links which lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in future.

In the beginning, the search engine optimizer algorithms were dependant on the keywords, Meta tags, and index files provided by the Webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn’t prove to be successful as some Webmasters added irrelevant Meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.    

Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person.  Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.

Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to pay for it, which finally resulted in high quality web pages. Although investing in SEO is very fruitful, but at the same time is risky because with out any prior notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page. Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic. Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is if a advertiser desires that the page containing his ad be displayed, he is expected to pay money for it. This is a point of controversy, as only the big businesses will be able to increase the number of hits of their page but not the small business who might be having a better quality page.

Google Ad Words explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. Thus SEO is a market in its own which is yielding great results for businesses on Internet.

A Search Engine Optimization Google Ranking Performance Review

Rio Exclusive is a search engine optimization endeavor that i launched November 1st, 2010. This case study will function as my initial performance statement. And I should point out, I'm particularly excited about the results. Ranking has transpired faster than I was expecting and for some good sized search words. Keep in mind that I did not include Bing or Yahoo however within reports to my clients, I incorporate them.

 

With every completely new mission, it's tough to estimate how quickly the positioning will manifest as the competitive degree can greatly fluctuate. Being that my seo consultant work for this company is in Brazil, those that I am competing in opposition to are not as technologically innovative or as aggressive with their Seo. It's relatively of a surprise to me since the housing leasing and sales business is very rewarding in this highly emerging country. And with the world cup along with the Olympics in the process, it's merely going to get better.

 

As you can tell via the report beneath, when I first started with them, they positioned for a small number of terminology. Their rankings had been in definite need of a search engine optimization boost and that's exactly what they were given!

 

Note that they did rank for a number of other keyword phrases although the search values (the amount of Google queries per month) for those had been zero. I really don't hassle attempting to rank zero query key phrases nor will I include those in my results. Though I'll pursue low volume words by request, my key focus is on superior quantity keyword phrases which have a stronger chance of producing significant traffic.

 

At present, seven weeks afterwards, evaluate the good advancement I've produced. Both I and Rio Exclusive are very excited about these early results. We can merely contemplate how much improved they will be in three months even if they improve at just half the rate. Note that these are not low volume keywords. The #2 word sitting at the #4 position gets an estimated 74,000 Google queries monthly. I've managed to obtain 23 good sized words and phrases in the top 10 Google search rankings and twenty-four key phrases on page 2 which only means they are that much closer to gradually reaching page 1.

 

What excites me most is to notice #66 within the top 100 seated on page seven. This may be a major word for us. Folks, that is not 740k; that's a 7.5 Million inquiries a month phrase. Arriving at page 1 most probably won't be attainable, at least not so in the immediate future although progressing to page 2 would be victorious. Page two is usually not worth any traffic. Stats exhibit that visitors are derived from page 1. However in this case, the phrase is so huge that page two would be awesome.

Using A Chicago Web Designer

If you have a business, you have probably thought of making a web site for it. Too many business owners think they can design their own web site. Well, the truth is that most of us are not good at it. Unless your business has something to do with web designing, it is silly to overrate your skills. Why not hire a professional web designer or a web designing company?

 

Even if you do hire a web designer, you will still be able to call the shots. You are the one who will determine how the end result will look like. The job of the web designer will be to make sure that the end result brings you results. You can always check the portfolio of the web designer.

 

There, you can check their previous work and see if you like it. Who knows, maybe you will even see something there that can be used for your web site. If the web site you have in mind won't generate results, your web designer will warn you about it.

 

This whole procedure can costs. In the case of web designing companies, it can cost even more. You will be able to negotiate prices with individuals, but not with web designing companies. Choose whichever accommodates your budget. Don't sign the contract until you have an agreement on regular maintenance and updates for your web site.

 

Does all of this sound to pricey? Well, that's the cost of a better business for you in the long run. A good Chicago web designer will ensure that you have an excellent web site. You will get a better reputation among your existing clients. Don't forget that you will get many new clients too. This will help you generate more profit in the long run. Just think of all those satisfied customers.