How to Include H1 Tags

How to Include H1 Tags on Your Website to Achieve Top Search Engine Rankings.

 

 

 

H1 tags are one of the many important elements to go into achieving top search engine rankings. Header tags carry a lot of importance with the search engines because it let's them know the proper layout of your website pages. When search engines are crawling through your web site, they need to know the most important content on your site and header tags provide them with what they are looking for.

 

The most ideal place to input your h1 tag is in the header just above your content.

 

It's important to make sure that you include your keyword phrase in all three of your h1 tags.

 

The first place that you want to insert your h1 tag with your keyword phrase is in the first sentence of your article. In the middle of your article you'll want to add an h2 or h3 tag with your keyword. In the last sentence of your article you want to include your keyword with an h2 or h3 tag.

 

Make sure that your first and last sentence of your article contains your keyword.

 

When you insert heading tags into your article you'll want to make sure that they are separated and not too close together.

 

How to Find H1 Tags in Wordpress:

 

*In Wordpress there's a drop down menu that says heading 1, heading 2, and heading 3.

 

There's a great tool called Seo Presor that will help your seo efforts tremendously. This simple Wordpress plugin will make search engine optimization and using header tags so much easier for you. The cool part is that Seo Pressor will let you know if you forget to add header tags to your content and will prompt you to correct it.

 

H1 tags are one of the many critical factors that go into achieving top search engine rankings. Some of the other important factors include number of backlinks, alt tags, internal links, and making sure that your keyword is in the first and last sentence of your article. These factors are just a few of the major seo techniques that need to be followed in order to achieve top search rankings. To find out these other critical factors in more detail visit the resource section below.

 

 

Using A Chicago Web Designer

If you have a business, you have probably thought of making a web site for it. Too many business owners think they can design their own web site. Well, the truth is that most of us are not good at it. Unless your business has something to do with web designing, it is silly to overrate your skills. Why not hire a professional web designer or a web designing company?

 

Even if you do hire a web designer, you will still be able to call the shots. You are the one who will determine how the end result will look like. The job of the web designer will be to make sure that the end result brings you results. You can always check the portfolio of the web designer.

 

There, you can check their previous work and see if you like it. Who knows, maybe you will even see something there that can be used for your web site. If the web site you have in mind won't generate results, your web designer will warn you about it.

 

This whole procedure can costs. In the case of web designing companies, it can cost even more. You will be able to negotiate prices with individuals, but not with web designing companies. Choose whichever accommodates your budget. Don't sign the contract until you have an agreement on regular maintenance and updates for your web site.

 

Does all of this sound to pricey? Well, that's the cost of a better business for you in the long run. A good Chicago web designer will ensure that you have an excellent web site. You will get a better reputation among your existing clients. Don't forget that you will get many new clients too. This will help you generate more profit in the long run. Just think of all those satisfied customers.

 

Internet Defamation Basics

As the Internet grows in popularity, defamation cases are also on the rise. The Internet offers so much communication freedom that it is a melting pot of all kinds of information, both negative and positive. You might think defamation is only offline and only affects celebrities or big-time businesses. But the truth of the matter is the opposite is also true. Ordinary folks and small enterprises can also become victims of online defamation slander.

 

If you're not familiar with the terminology, internet defamation is simply the act of spreading or making false statements or claims about a person or a business which can mar their reputation online. Slander and libel also fall under this general term. This is usually an underhanded tactic of business competitors in the industry, or an attack by individuals with ulterior motives.

 

Defamation of character can be damaging in terms of reputation and monetary value. You can suffer lost sales and customers could desert you. Reputation takes time to build up but a single negative publicity can overturn that credibility in an instant. In business, your brand is your most important asset because people only transact with businesses they trust and value.

 

If you're a bit anxious about the destruction of the good name of your business which took a lot of effort and time to establish, then you have several options for damage control and reputation management online. One, you could turn a blind eye on all the unpleasant press releases and posts. Sooner or later, they'll disappear from the internet and wont be able to do any damage. However, this is very counterproductive, as the posts could float around for a long time and continue to mar your good image.

 

Another option for reputation management is to pull the legal card and sue the offending parties. This way, you could get compensation for all the damage done to your reputation and even have the sites take down all the negative content. The downside is that this process is hard on the pocket and wastes a lot of time. There is a possibility that the court wont rule in your favor, and all the bad press will still be while the case is proceeding.

 

The surest way to protect your online brand and reputation is to hire a firm that does online reputation management, as well as defamation of character repair services. These experts can repair and prevent further blows to your reputation online.

 

What they will do is use search engine reputation management to remove the offensive websites and content out of the top ranks in search engines. They will also move up the content and materials that will boost your online credibility in search pages. In this way, the harmful content can be contained because most people don't bother to go to bottom ranked pages in search engine results.

 

Make use of the best options to get you around this road bump. This way, your business can proactively counter all attacks and threats and gain some brand protection. Reputation management is one thing you should not take lightly, especially if you want to succeed in business. So make sure to safeguard your image at all costs and always be consistent with your claims, mission and vision as a business.

 

MLM Training Builds Greater Character

MLM training is the foundation for anyone who wants to establish themselves within the sales industry. Having a successful business will greatly depend upon the degree of which you understand the strategies and principles behind the establishment you join. To ensure that you get the most out of their training; take notes and ask questions. How well they attend to you is indicative of how seriously they take their customer care responsibilities.

 

Developing leadership qualities will also enhance how well you communicate with others. There are a number of people who find great success with seminars that help build confidence and greater character. When you are positioned to believe that you can accomplish anything; you are well on your way to encouraging others. What people want most in life is to become a positive influence for others.

 

When you find something you are extremely exciting about - trusting the product and services you promote can only come about when you take the time to research them. This is true for everything you do in life as they qualify the course of your pathways. Acquiring references and testimonials from people who have both utilized the service and worked for the establishment in question is good practice.

 

When you are embarking upon a new career path there is a lot to take into account when you want to achieve your goals. The first order of business is finding something that you wholeheartedly believe in. Products and services that enhance the quality of life for others is always a great place to start. It is very common for people to realize a great level of success when what they are doing enhances the lives of others.

 

The best way to create a fulfilling life when you find yourself needing a major change is to look at how your profession has served you. If you should find that you feel stagnated and unchallenged it may be time to consider something new. During the course of life there are a variety of career development opportunities that go undiscovered. This may be a time to revisit those areas and allow yourself to be made new.

 

Every family is made up of people with a variety of talents they would love to utilize to enhance the lives of the ones they cherish. When you decide to change your profession it is always best to help your family prepare for the changes. While there is no way to project the outcome of your success you have the support you need when they know things are changing. The more information they have allows them to be of better assistance to you.

 

Assessing the needs of your new lifestyle is something you should do with your family. A career change will undoubtedly affect the whole entire family. If you allow them to have insight as to the challenges and benefits that may arise from your efforts; they will understand what to expect. This will also give you an opportunity to structure your time so that your household functions properly.

 

MLM training might prove to be a very eventful at venture when you have the right mentor helping you reach your goals. Understanding all aspects of the products and services you promote will allow you to truly believe in what you're promoting. With the right training you will acquire strategies, principles and tools needed to reap the benefits you seek.

 

Advantages of e commerce

The main reason to consider e commmerce as a business, or extension of your offline business is because online shopping grows in popularity every day. If you think its hard, rest assured it's easy to get started. There are many push button easy e commerce store builders out there. You could have a basic store up an running in minutes.

 

It's really this simple, you costumer pays you on line for your goods, weather they be a down-loadable ebook, software or a physical product that you ship to them. People are becoming more and more a costumed to shopping online and have ever growing pressures on their time. e commerce is still in it's infancy but boom days are ahead for online vendors.

 

The term e commerce has been around a lot longer than eBay or Amazon.com. In the days before the Internet when businesses used to exchange information electronically, the term e commerce was born. But only after the invention of the Internet did e commerce become something the average consumer could use, and a smart business man or woman could tap into.

 

Online sales are exploding as the internet infinitely expands. he large Giants like Walmart went online to survive. In the world outside the internet the superstores put the corner mom and pop store out of business with the convenience of one stop shopping. This advantage is gone on the web and smart people like you and I can compete with the big boys. It just a matter of stepping up and getting started. Build an ecommerce store today for Pete's sake.

 

The basic advantage of not having the expenses of a brick and mortar store makes it easy to get your business started. With a brick and mortar store in small town America you would be limited to a costumer base of a few thousand people. Pick you niche wisely (Low competition) and read a book on basic search engine optimization and you can have visitors pop into our store from the four corners of the earth.

 

Your e store keeps on working 24 hours a day, 7 day a week. You can even make sale during the holidays. You don't have any of the problems that you do with a traditional business. Want a day off? your store keeps selling.

 

Alright, here is the number one reason you need to open an e commerce store or take you brick and mortar store online as soon as possible.

 

When you sell something via a web store, you capture email addresses. You keep in touch with your costumers and you sell to them stuff for ever!

 

Take action, don't put this off! Build your online store today!

 

How You Can Analyze Search Engine Ranking Strategies

Your search engine ranking is the position of your site on any particular search engine (Google, Yahoo, MSN, etcetera). For the reason that search engines favor the high-ranking websites, you have to look at your search engine ranking always and discover new ways to improve your ranking. There are many totally free tools that can let you accomplish this. Page ranks range from 1 to 10, with 10 being the highest (and virtually extremely hard to attain). Even a rank of 1 on Google is considered high.

 

To be able to obtain a high search engine rank, you should make use of SEO (search engine optimization) tactics. And this could take a tremendous amount of time and/or money depending on whether or not you do it all by yourself or hire someone else to accomplish it. Seo software is also a good option to take into account.

 

If you have decided that you would like to be the one to check your search engine ranking yourself, and to take care of the SEO for your website, you'll need to make a regular practice of carrying out activities that make incoming links to your website and taking advantage of the appropriate keywords. Incoming links significantly affect your page ranking. If you possibly can get a high-ranking website to link to your site, you will bypass a great deal of your competition.

 

Nevertheless, getting these links could take quite a bit of time and patience. There are several ways to go about this. You can actually write to other website owners and ask them to link to you. You could submit your website to online directories. You could do article marketing. You can certainly use a social bookmarking tactic. The list goes on and on. But the most essential concept of all is that the info you offer on your website should be useful. It really is less difficult to acquire links to your website when you're offering details that your website visitors (or other webmasters) find beneficial.

 

Keyword optimizing your website is likewise a part of the SEO tactic, though much less important than incoming links. The best ways to go about using the good keywords is to use the free keyword tools provided by all of the search engines. These free keyword tools show you precisely what people are trying to find on the internet.

 

Browse the words that pertain to the business and utilize these words on your website. If you are just starting out, go with very detailed keywords and not the general highly-searched and highly competitive ones. It's estimated that about 60% of lookups online include two to three keywords so try to stick with phrases that meet that. Be sure you use your keyword phrases in significant places on your site like titles, headings, sub-headings, and so on.

 

Whether you manage to enhance your site on your own, with the help of a specialist or agency, or with software programs to check on search engine ranking, you will see that your position continues to rise and this will draw in more visitors to your website.

Pros and Cons of Flash-based Sites

Flash-based sites have been a craze since the past few years, and as Macromedia compiles more and more great features into Flash, we can only predict there will be more and more flash sites around the Internet. However, Flash based sites have been disputed to be bloated and unnecessary. Where exactly do we draw the line? Here's a simple breakdown.

The good:

Interactivity

Flash's Actionscript opens up a vast field of possibilities. Programmers and designers have used Flash to create interactve features ranging from very lively feedback forms to attractive Flash-based games. This whole new level of interactivity will always leave visitors coming back for more.

A standardized site

With Flash, you do not have to worry about cross-browser compatibility. No more woes over how a certain css code displays differently in Internet Explorer, Firefox and Opera. When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed.

Better expression through animation

In Flash, one can make use of its animating features to convey a message in a much more efficient and effective way. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real "movie files" that are raster based and hence much larger in size.

The bad and the ugly:

The Flash player

People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. You'll also have to put in additional work in redirecting the user to the Flash download page if he or she doesn't have the player installed.

Site optimization

If your content was presented in Flash, most search engines wouldn't be able to index your content. Hence, you will not be able to rank well in search engines and there will be less traffic heading to your site.

Loading time

Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. The longer your Flash takes to load, the more you risk losing visitors.

The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.

Generating Revenue With Good Planning

For anything to work well, care must be taken to make firm, workable plans to execute it and the same goes for website designs. With a well thought out website design, you will be able to create a site that generates multiple streams of revenue for you. In fact, may websites turn into online wasteland because they are not well planned and do not get a single visitor. Gradually, the webmaster will not be motivated to update it anymore and it turns into wasted cyberspace.

The crucial point of planning your site is optimizing it for revenue if you want to gain any income from the site. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. For example, you might have a "food" section, an "accomodation" section and an "entertainment" section for a tourism site. You can then write and publish relevant articles in the respective sections to attract a stream of traffic that comes looking for further information.

When you have a broader, better-defined scope of themes for your website, you can sell space on your pages to people interested in advertising on your page. You can also earn from programs like Google's Adsense and Yahoo! Search Marketing if people surf to those themed pages and click on the ads. For this very reason, the advertisement blocks on your pages need to be relevant to the content, so a themed page fits that criteria perfectly.

As Internet becomes more widespread, advertising on the Internet will bear more results than on magazines or offline media. Hence, start tapping in on this lucrative stream of profit right away!

Tips to Get Repeat Web Traffic

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

Tools to monitor your website

You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening.

1. A tool which you can use to test your own website links or other websites for broken links:

http://home.snafu.de/tilman/xenulink.html

2. With this tool you can check search engines for the number of back links to your URL i.e. other web pages linking to your site:

http://www.digitalpoint.com/tools/backlinks/

3. It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor’s website:

http://www.digitalpoint.com/tools/website-country/

4. In order to track the location of the visitor or a customer to your website:

http://www.digitalpoint.com/tools/geovisitors/

5. In order to check the Yahoo! web ranking of your’s or your competitor’s website use :

http://www.digitalpoint.com/tools/webrank/

6. Here is a link to check the web ranking of a website using a Mac or Apple computer:

http://www.digitalpoint.com/tools/pagerank-mac/

7. You need a Google AdSense account for using this. This link provides you with charts and reports which will help you analyze traffic, clicks, and results from your AdSense advertising

http://www.digitalpoint.com/tools/adsense-charts/

8. If you have an AdSense account, you can analyze your website address or another website address to see what Google ads will be displayed when the customer selects certain website names or keywords:

http://www.digitalpoint.com/tools/adsense-sandbox/

9. This link will take you to a cooperative advertising network where you can join to display and

share your ads with other website owners:

http://www.digitalpoint.com/tools/ad-network/

10. You can add the Search Functionality on your website which uses Google. This works only if your site is listed in the Google Index.

 http://www.digitalpoint.com/tools/search/

11. Here are some links to free website counters which you can use on your website to track your traffic and hits:

http://www.digitalpoint.com/tools/counter/

http://www.amazingcounters.com/?ref=gad033

http://www.cyber-counter.com/signup.php

http://www.statcounter.com/free_hit_counter.html

http://www.free-counters.net/

Website as Storefronts

A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the following features:

• You need to provide plenty of content and product description like sizes, dimensions, colors and comparisons with other similar products. It must allow the customer to choose a product, get a clear pricing and shipping costs on the product, complete the transaction and get an order number, and/or invoice confirmation via email. Allow your customer to choose a shipping method.
• You must tell the customer if the item is in stock or delivered against order. Ideally, you should have an email contact or live help if the customer has a question. Most importantly you must respond immediately! If you want to provide your own live chat and help desk services on your website, specialized softwares are available for purchase.
• Be sure your customer service links are large and clearly marked, so your client does not have to dig around to find information.
• Provide an ‘about us’ section or a section about your policies. If you have privacy statements and customer satisfaction policies, your customer will feel better about shopping in your store.
• You probably want to have customer quotes and references on the storefront page, as well, to let your prospective client know that others are happy with your service.
• Provide an FAQ with information about your return-back policies, guarantees, shipping prices and insurance charges if any.
• If you are so inclined, you can offer a print catalogue if the customer prefers to order one from your storefront and shop in the privacy of their homes.
• Do not annoy your customers by presenting products that are marked ‘sold’ or pages that say ‘under construction’ or ‘coming soon’.
• Do add new content frequently, so your returning customers will not be bored by seeing the same products they saw four months ago.
• If your site has got a date tag or has current references, be careful to change these references frequently so you don’t give the perception that nobody is attending or reading your site.