The ideas and the whole concept behind SEO is very confusing to many people. Especially to the traditional marketers. SEO is an abbreviation for Search Engine Optimization. SEO is the process of optimizing your website onsite and offsite for the best user experience and search engine rankings so that your website will show up on the first positions when a potential customer searches for the products of services you provide. Appearing on top of the search engine results page will help to improve the traffic to your website and also will give a boost to your sales. Now that you know the benefits of SEO , its simply more traffic and more money in your pocket.
Asses your SEO service provider by asking the following questions to them. 1. Which are search engines you are able to rank our website well on ?
A trustworthy and honest SEO company will work mainly with the major search engines (Google, yahoo and Bing). Be careful with those companies which says they are able to submit your website to 1000s of search engines. Some of them also uses the names of search engines the current generation has never even heard of. A good SEO company will work closely with you to define your target audience and also to create plans to get to them before your competitors do.
2. What kind of techniques and technologies do you use to optimize the website?
Make sure that the company does not use any illegal or unethical techniques to drive traffic to your site. Choose a firm which will use the website and information you provide them. Ask them to show you the process/technologies that would be involved in your campaign.
3. How long will it take before you get to see the results?
Search engine optimization will take time achieve results. So it will be difficult to see immediate results. If a company offers you a top SERP position in one month or so, be careful. Search engine takes time to index and value the website. It will take at least 6 months to get a stable position for your keywords in a search engine. To get the complete return of investment of a Search engine optimization campaign, it will take at least 1 year
4. How many SEO specialists work for the company?
See whether the company has permanent staff or not. Always go to a company with permanent staff. Ask them if its possible to get a dedicated account manager for you. Stay away from those seo companies that work from a car porch.
5. Do you have staff to help me with copywriting?
Make sure that the SEO company has the right staff to help you with copywriting for your company website. It includes writing meta tags titles and descriptions.
6. Do employees in the company have technical background/website experience?
A search engine marketing company that employs google certified professionals or former SEO consultants has a great advantage in the search engine marketing world. People with good programming knowledge also will be an asset since there will be a lot of technical issues to be resolved in every project.
7. Do they offer a variety of SEM solutions?
Different companies might need different approach to the search engine marketing campaign. The SEO company should analyze the marketing objectives of the company and do research on the target markets of the company to determine the type of online marketing solutions suited for the company. Just check it yourself, if the company provides a range of online marketing services to promote your type of business to target customers or just one service like SEO or PPC.
8. Do you have any references from past clients ?
Ask the company for references from their past customers and call them to verify the SEO company provided good service and better results. use this paper to ask them the right questions
9. How do you build backlinks?
Many of the search engines, such as Google, take into consideration when positioning sites how many links, and how many quality links, there are to the site. A good SEM company will explain this to you, and probably suggest getting links to your site using different methods. Make sure that the SEM Company doesn't practice in unethical practices, such as link farms.
10. Are they offering No.1 Position in SERPS? Should you believe them ?
No and Never. No one other than search engine company can guarantee No.q positions on result pages. A reliable SEO company will be help you with getting to that gold spot, but will never guarantee them.
11. How much does SEO cost?
Search engine optimization is time consuming and thus expensive. The rates might change dramatically from one company to another. The rate changes depends on the location of the company and the level of service they provide. If you find a cheap SEO company, you won't probably get the best results. Different companies has different need and therefore the cost of an online marketing campaign will be different too. If you are trying to rank high for highly competent keywords the cost will be higher because of their popularity. If you have a website with hundreds of pages, since each and every single page need to be optimized for search engines, the cost will be higher too. Many of the online marketing companies provides SEO packages with addons at an additional price.
12. How old is the SEM company and does it have hands-on results?
Do a background research on the company. Check how long the company has been existed, how many staff do the company has etc. The World of Search Engine Optimizations is very fast paced, the search engine algorithms are changing every day, therefore a more experienced, at least 3 years, would be preferable.
Ask the SEO marketing company to show you results from their customers, and ask them who their clients are.
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